The traditional business models of media companies are being challenged by both global tech giants and innovative new digital competitors. But it's also a change that offers new business opportunities for those ready to embrace new technologies and adapt to the new media reality.
With digital transformation comes an explosion of data. Media companies need to be able to collect, analyze and leverage data effectively to better understand their audience and personalize content.
Working strategically with first-party data is one of the most important competitive parameters for media companies. By focusing on high-quality data collected directly from users, media companies can gain deep insights into users' media habits and personalize the user experience.
This leads to increased customer loyalty and satisfaction, which translates directly into increased Customer Lifetime Value.
In an industry where the primary currency is data, the biggest challenge is the pace at which to integrate, optimize and develop new relevant digital services.
This requires a flexible and scalable cloud architecture that can make real-time data available for editorial, product development, subscription and ad sales, while complying with GDPR regulations.
It's a transition that requires operational and technical consistency across the organization.
Technologies such as cloud, data lakes, Machine Learning (ML) and Artificial Intelligence (AI) are central to a well-functioning digital ecosystem based on a service-oriented IT architecture that supports data flow both internally and externally with governance in place.
At Immeo, we have deep expertise and experience in helping the media industry open the doors to a data-driven future. We help our customers transform from a silo-oriented organization to a more integrated perspective that ensures a more intelligent use of data.
We are also ready to help you create a digital ecosystem that can scale with your organic development and the changing needs of media users.
