Vestas has expanded its webshop portfolio from 25,000 to 80,000 products, offering a significantly broader selection to its customers.
Vestas aims to be the global leader in the after-sales and service market for the wind energy sector. With a new PIM system optimizing customer purchasing and product experiences, the wind energy giant can now deliver innovative service offerings.
Vestas operates shop.vestas.com, an industry-leading online marketplace for wind turbine spare parts. Customers can access thousands of components, from small nuts and bolts to entire turbine blades, sourced from multiple suppliers and covering all major wind turbine models.
Previously, the product catalog contained approximately 25,000 products and spare parts, with product information transferred manually from the SAP system to the webshop.
Vestas aimed to streamline and automate these processes, replacing them with a scalable commercial product catalog that would also include service offerings alongside traditional product listings.
To achieve this, Vestas implemented a PIM system based on the inriver platform, integrating scalable cloud components from Microsoft Azure. This ensures a single source of product information for all products and services, accessible across both internal and external sales channels.
The PIM system enriches products with detailed technical and commercial data, including descriptions, images, specifications, and relevant documentation. Once enriched, the information becomes available to customers via Vestas’ eCommerce platform.
Vestas now operates a scalable digital platform that optimizes the customer purchasing experience while offering innovative service solutions.
Shop.vestas.com enables efficient product enrichment, catalog structuring, and assortment management, ensuring customers always have access to the most relevant information.
Additionally, sales, service, and support teams can now deliver enhanced customer service with comprehensive product and service details, accessible via an internal information portal.
Vestas has expanded its webshop portfolio from 25,000 to 80,000 products, offering a significantly broader selection to its customers.
Structured data sources ensure a single point of truth for all Vestas services, improving consistency and accessibility.
All product data is now structured within one unified system, ensuring accuracy and efficiency.
An automated workflow now seamlessly transfers data from SAP to Episerver, reducing manual work and increasing efficiency.
We have high expectations for providing our internal teams with a much better overview of available services from a single platform, enabling everyone to utilize the system more effectively.
Vestas and Immeo have built a trust-based and productive partnership, resulting in an ambitious PIM solution that has successfully digitalized the B2B market for Vestas.
The project was delivered within a relatively short timeframe, and Vestas has experienced significant efficiency improvements from day one. Shop.vestas.com now provides an always up-to-date and relevant catalog for its customers.
We extend our thanks to Vestas for a valuable collaboration and their trust in us. This project has produced tangible results, and we are proud to have been part of it.
The implementation process was highly efficient, and we felt in safe hands throughout, with Immeo as a skilled and reliable partner.
