8 million visits in a year -or 22,000 visits per day. The Danish Cancer Society’s website is widely used by patients, relatives, and healthcare professionals.
The organization’s previous website was built on an outdated and complex CMS solution with custom-developed applications and tailored functionalities. Technically and in terms of user experience, it was no longer up to modern standards.
Therefore, the organization needed a more accessible website, especially since seven out of ten users visit cancer.dk from their mobile devices.
We developed the website with a sharp focus on the four main principles of WCAG: perceivable, operable, understandable, and robust content presentation.
Ensuring accessibility requires that users can navigate the site using only a keyboard or with the support of a screen reader.
WCAG 2.1 stands for Web Content Accessibility Guidelines.
The Danish legislation on web accessibility is based on the WCAG standard, which is built around four core principles. A website must be:
These four principles are further divided into 13 guidelines, each with specific success criteria used to measure accessibility compliance.
The Danish Cancer Society has set a clear requirement for its new website: it must comply with the legal web accessibility standards known as WCAG 2.1.
As an NGO, the Danish Cancer Society is not legally obligated to meet these standards—currently, only public institutions are required to comply with web accessibility regulations.
Nevertheless, the organization has chosen to adhere to the standard. The goal is to ensure accessibility for those who need it most. Many cancer patients experience visual impairments or reduced functional abilities due to illness or treatment, making accessibility crucial.
By meeting WCAG 2.1, the Danish Cancer Society ensures that its website remains inclusive and user-friendly for all visitors.
We are by far the largest Danish-language website on cancer, with many relevant users who rely on our content. It simply wouldn’t work if people couldn’t access our site due to a disability.
The new website was developed with input from cancer patients and their families, ensuring a digital experience that truly supports them.
Empathy played a crucial role in delivering a solution that not only meets technical standards but also aligns with the Danish Cancer Society’s mission to be accessible to everyone in need.
Our technical expertise ensured that the site operates seamlessly across different technologies and browsers. This guarantees longevity and accessibility, regardless of the assistive technologies users prefer.
Thanks to a strong collaboration between the Danish Cancer Society and Immeo, the new website fully complies with WCAG 2.1 principles.
The Danish Cancer Society’s new web platform is a prime example of how technical expertise can be combined with a strong commitment to accessibility, ensuring compliance with the four key principles of WCAG 2.1.
The new website is more intuitive, featuring a carefully selected color palette that not only enhances aesthetics but also improves accessibility for users with color blindness and other visual impairments.
A responsive design strategy ensures the site is just as easy to navigate on mobile devices as on desktops. Screen reader compatibility was also a priority, making navigation seamless for visually impaired users.
The website is now intuitive and easy to use, helping users quickly familiarize themselves with its features. Consistent navigation structures and design elements reduce confusion and enhance the overall user experience.
Our technical expertise ensured the site functions flawlessly across different browsers and assistive technologies, guaranteeing accessibility for all users.
Developing a website that is both user-friendly and digitally inclusive requires trust, understanding, and empathy for cancer.dk’s end users.
At Immeo, we always strive to deeply understand our clients’ needs. This approach has been crucial in delivering a solution that not only meets technical standards but also supports the Danish Cancer Society’s mission to be accessible to all.
The best part of working with Immeo is that they deliver results. Their consultants truly know what they’re talking about and can create the best solution. And I think it makes a huge difference that Immeo’s consultants worked alongside us. It has been incredibly valuable - and essential to the project’s success.
