Nykredit is Denmark’s largest mortgage lender and the fourth-largest bank, serving over one million customers. The establishment of a new content hub ensures consistent messaging across all financial group channels.
Nykredit’s strategic focus is on developing holistic customer solutions, where digitalization plays a key role.
By leveraging digital solutions, Nykredit aims to streamline processes and create cohesive customer experiences. This vision is driven by an omni-channel mindset, requiring personalized communication and relevant messaging.
To support this, Nykredit needed a content marketing strategy with a centralized content base, enabling seamless distribution across channels. The goal was to collect, format, and deliver content faster, ensuring messages reach customers before they become outdated.
Nykredit defined three key KPIs for the content platform to measure its impact on business value:
The Content Hub is built on Optimizely Content Cloud and serves as the central foundation of Nykredit’s digital strategy.
The core idea of a Content Hub is that content is created and maintained in one central platform and then distributed across multiple channels, including websites, newsletters, and social media—meeting customers where they are.
A new design framework and reusable templates ensure flexibility across websites and applications.
A key focus during implementation was ensuring usability, making the content creation and publishing process as efficient as possible for the hundreds of editors using the platform. The impact on agility and time-to-market has been significant.
With the new solution, Nykredit has established the foundation for an omni-channel customer experience. They can now effectively reach both existing and new customers with relevant content across multiple touchpoints.
Beyond content distribution, Nykredit can now leverage behavioral data to personalize content across channels, ensuring a consistent brand experience, regardless of where customers engage.
The initial phase focused on technical analysis and mapping existing processes, carried out in close collaboration with Nykredit’s technical and commercial teams.
In the second phase, the Content Hub was developed and implemented. It serves as Nykredit’s foundation, ensuring a unified design and experience across all channels, while enabling a more coordinated and efficient content production and distribution process.
This has significantly reduced the time-to-market for new content, allowing for faster publishing across both owned platforms and external channels.
In the final phase, the CMS platform was upgraded to Optimizely 12, allowing both developers and content editors to work more efficiently.
The Content Hub is designed with high flexibility, allowing for the reuse of design elements, templates, taxonomies, and content across multiple channels.
Its user-friendly interface enables more editors to independently create and publish content, streamlining workflows and improving overall efficiency and satisfaction.
The solution has also strengthened SEO and Google visibility. Results show a significant increase in organic traffic to Nykredit’s platforms and a notable rise in newsletter sign-ups.
This indicates that Nykredit is now more effective at delivering relevant, high-converting messages. At the same time, they have successfully shifted from paid media to owned media by distributing targeted content marketing.
Immeo combines strong business understanding with technical expertise. They drive projects forward efficiently and ensure smooth execution.
Our partnership with Nykredit has been a true collaboration, where we provided expert guidance in both delivery and Azure-based technologies.
Nykredit continues to develop new concepts and services within the Content Hub, ensuring a solid foundation for digital transformation.
Our collaboration was characterized by in-depth analysis and productive dialogue, which played a crucial role in achieving strong results.
