Product Planner allows customers to design their own modular sofa in 3D through an intuitive and user-friendly guide. It is available both online and in stores.
Muuto has introduced a new global B2B commerce and branding platform, delivering a stronger omnichannel brand and purchasing experience for the design company's 4,000+ retailers and partners.
Following a period of rapid growth, Muuto sought to streamline internal and external processes to support business digitalization and continue its impressive international expansion.
Muuto operates with a B2B sales model, serving 4,000+ retailers globally. Alongside this, the company has launched flagship stores to provide a premium brand experience and better support its partners in their sales efforts.
The ambition behind Muuto’s new e-commerce solution was to strengthen its brand presence and support sales processes for its partners.
The solution is built on a robust data foundation that powers Muuto.com and enables seamless data distribution for multiple business needs.
In addition to a modern e-commerce platform, a range of custom digital tools has been developed to enhance the shopping experience. These include:
Product Planner allows customers to design their own modular sofa in 3D through an intuitive and user-friendly guide. It is available both online and in stores.
A smart drag-and-drop feature enables customers to customize their sofa by selecting from various modular components.
At this stage, customers can choose additional cushions and specify their preferences.
Muuto’s new digital brand universe and B2B commerce platform is built on the Optimizely Experience Platform, with the configurable product model managed through the inriver PIM system. Digital assets, including brand images and videos, are delivered via Digizuite DAM.
Microsoft Azure serves as the scalable integration and operations platform. In addition to the B2B platform, the solution includes a new website for Muuto.com, a brand universe, and a professional site for showcasing digital assets and tools for architects and designers.
A new product model simplifies the process of selling complex products, supporting a core assortment of just 250 products but millions of variations.
The product model is maintained within the inriver PIM system, where all product data - such as categories, furniture types, colors, materials, tests, and certifications—is centralized in one place.
Together with Dept Agency and Norgram, we have developed a B2B commerce and branding platform that delivers a stronger user experience in a modern brand universe. The new platform has enabled Muuto to improve customer satisfaction and operational efficiency.
Muuto can now interact faster, easier, and better with its 4,000+ global partners and retailers, offering tailored services and products for different markets and customer segments.
Additionally, the PIM solution has significantly reduced time-to-market for new product launches while minimizing errors in product data and reducing manual work in marketing and sales.
We have become more agile. We can serve our customers and partners faster and better, and ease-of-doing-business has significantly improved. Fast-tracking processes has become much easier for us.
Before developing the new e-commerce platform, we conducted a preliminary analysis in close collaboration with Muuto’s business and IT teams. This involved mapping all key workflows across product development, supply chain, warehouse, sales, marketing, and customer service.
We analyzed business processes, data models, IT systems, and Excel sheets, which resulted in recommendations for Muuto’s future IT architecture, along with the definition of a new product model, item number structure, and data governance principles.
Dept Agency was responsible for designing the UX concept to enhance the brand and purchasing experience. Through a series of customer interviews, key requirements and needs were identified, leading to further refinements for the new digital platform.
reduction in customer service inquiries
product variations visualized through the configurator
The foundation of the project was the development of a new B2B commerce platform to make it easier for customers to order products.
We advised Muuto to ensure that the digital foundation aligned with their ambitious business goals, helping them find scalable solutions that grow alongside Muuto’s expansion.
This marked the beginning of a full digital transformation across all business processes within the company.
The collaboration has been built on trust from start to finish. Immeo has shown an exceptional understanding of what drives our business, recognizing our current position and how they could best support us.
