The new PIM system serves as the backbone for LOGSTOR’s digital transformation, enabling new product-related services that provide a competitive market advantage.
LOGSTOR needed to consolidate product information—including both master data and marketing data - into a single flow. This would enable easier distribution of product data across customer-facing channels and unlock new digital business opportunities.
LOGSTOR is a leading global manufacturer of insulated pipe systems, used for district heating, district cooling, and CO₂ transport.
The company has evolved from being a traditional pipe manufacturer into a strategic partner for infrastructure projects in the construction and energy sectors, supporting the green transition.
To achieve this transformation, the first step was to bridge the gap between master data, marketing product data, and customer-facing channels.
LOGSTOR implemented a new PIM system from inriver to automate the data flow for its entire product catalog.
The new PIM system serves as the backbone for LOGSTOR’s digital transformation, enabling new product-related services that provide a competitive market advantage.
The new digital services now offer key calculations, product specifications, and documentation, essential for correct installation and deployment of LOGSTOR’s pipe systems.
The PIM system ensures that accurate product information is displayed at the right place and time across all customer-facing channels.
It also provides a scalable foundation for developing new digital tools that enhance product usability and customer engagement.
When we started implementing PIM, we had two main goals: first, to create automated and dynamic documentation, and second, to manage QR codes for all products.
With the new PIM solution, LOGSTOR has established an automated data flow for all product-related information.
Now, all product variants are displayed correctly with the right product descriptions and images across all customer-facing channels and sales catalogs.
Additionally, the solution enables installation partners to scan QR codes on LOGSTOR’s pipes, providing instant access to specific product data, such as installation guides.
Previously, we struggled to present our products in a clear and accessible way for customers. That problem no longer exists.
The PIM solution provides LOGSTOR with two major advantages:
With full control over all product data, LOGSTOR can now develop new digital tools faster and more efficiently.
Today, our PIM solution distributes product data across all our digital channels - from IoT to e-commerce. This has truly accelerated LOGSTOR’s digital business and services.
The PIM implementation has been crucial for LOGSTOR, enabling them to display the right information at the right time across all customer-facing channels.
At the same time, LOGSTOR can continue to develop new, intelligent digital solutions that enhance product usability and customer experience.
We supported LOGSTOR throughout the entire journey—from the initial technical analysis to the development of the data model that powers the PIM system.
Thanks to a strong collaboration between Immeo and LOGSTOR’s implementation team, the PIM solution was fully deployed in just six months.
We chose Immeo because of their deep expertise in ERP systems and strong experience in developing PIM data models for large industrial companies. It was absolutely the right choice.
