Switching to digital business processes reduces errors and accelerates workflows at DJ Supply.
DJ Supply’s members serve craftsmen, industrial companies, and other customers across Denmark. In recent years, the company has focused on expanding services to support members' digital transformation.
A major initiative has been enhancing master data to optimize webshops and marketing channels.
With approximately 150,000 product numbers in its current PIM system, DJ Supply needed an independent assessment of their chosen solution and technology partner as part of a strategic development project.
DJ Supply is a member-owned business alliance within steel, plumbing (VVS), and HVAC (VVT). The company serves as a strategic procurement platform, offering marketing, financing, master data, and administrative services to Danish wholesale and distribution companies.
We partnered with DJ Supply to optimize and service their product information management (PIM) platform, which manages product data, images, and catalogs for members’ e-commerce systems.
Due to complex workflows and technical challenges, the platform required significant manual work, frequent back-end corrections, and stalled system updates.
A key focus was to strengthen master data management as a core element of DJ Supply’s digital strategy.
We conducted a technical evaluation of the company’s existing architecture and e-commerce solution, focusing on:
The goal was to enhance robustness, scalability, reusability, and support capabilities. The platform is built on inriver PIM.
At DJ Supply, the transition to optimized digital processes has resulted in greater efficiency and increased business value.
They now spend significantly less time managing new and updated products, and the number of manual corrections has been greatly reduced.
This allows their team to focus on value-adding editorial work rather than time-consuming data transfers.
Our overall experience with Immeo has been highly positive. Their professionalism and reliability stand out. Every task was completed on time and within budget.
Throughout the project, the collaboration was defined by close dialogue, shared objectives, and a deep understanding of DJ Supply’s business needs.
We provided technical expertise and strategic insights, creating a solid foundation for a successful solution.
We've had excellent sparring with Immeo. Their expertise goes beyond IT and systems - they have a strong business understanding, which has been incredibly valuable.
