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Danish Industry puts members' needs first

New digital platform creates a unified space for delivering relevant and inspiring information to support DI members' needs.

The challenge

The previous di.dk faced multiple challenges, with a technically outdated platform. To address this, Dansk Industri (DI) decided to develop a new content platform.

The goal was to strengthen DI’s brand as a cohesive and modern organization while putting members and user groups at the center. The platform needed to provide relevant and inspiring content and offer a clear overview of DI’s services, including memberships, advisory services, courses, and conferences.

Additionally, the new solution had to be simple, responsive, and seamlessly integrated with social media.

About Danish Industry

DI (Danish Industry) is Denmark’s largest employer and business organization, representing over 10,000 companies across industries. DI’s vision is to make Denmark the best country in the world to start and run a business—supporting startups, scaling companies, and international businesses expanding in Denmark.

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The solution

The new platform was built on Optimizely Content Cloud, integrating multiple elements into a unified digital experience.

Behind the solution

The platform is structured around five key content universes, each tailored to specific user needs—from CEOs with strategic insights to HR professionals needing legal guidance.

A key objective was to create an efficient and intuitive tool for DI’s large editorial team, ensuring the platform supports structured content governance.

DI’s official social media feeds from Twitter, Facebook, and LinkedIn are integrated, offering real-time updates and enhanced engagement opportunities.

Additionally, all content on di.dk can be easily shared across social channels, increasing visibility and reach.

The next rollout phase will support DI’s many industry associations and member networks. Each community has its own visual identity, and multi-site and template capabilities in Optimizely Content Cloud allow for customized digital solutions while maintaining a consistent brand framework.

The result

A key success criterion was quickly launching new campaign sites and landing pages that could stand out visually from the rest of DI.

With built-in multi-site capabilities, template-based design, and reusable content components, DI can now create and customize targeted digital experiences with ease.

Together with Immeo, we have achieved our ambitions for the new di.dk. We have created a unified digital universe that is easier to navigate, more relevant, and tailored to our members' needs.

Ida Strand

Former Head of Communications, DI

The collaboration

We supported DI throughout the entire journey, from advising on platform selection to implementation and rollout of the new di.dk.

The solution was built on Optimizely Content Cloud, selected for its best fit with DI’s digital ambitions, business goals, and technical requirements.