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New product platform for Bisnode

Flexible and scalable product platform transforms complex data into user-friendly content for Bisnode’s customers

The challenge

Bisnode holds a market-leading position in Denmark, but industry consolidation resulted in overlapping products on different platforms. To address this, Bisnode decided to unify its products under a single platform, Bisnode Profiler.

About Bisnode

Bisnode is one of Europe’s leading data and analytics companies, operating in 19 countries with 2,100 employees. The company specializes in collecting and refining business, personal, and property data from both public and private sources. By leveraging smart data, Bisnode enables customers to make intelligent, data-driven decisions.

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The solution

The new solution features a responsive design, incorporating advanced graphics and interactive charts to visualize data effectively. Complex functions, such as audience segmentation, are built using AngularJS, ensuring an app-like experience for users.

The platform is scalable across all Bisnode markets and includes a content management system for managing language variants and guidance texts. This applies to both standardized solutions and customized (whitelabel) products, where Bisnode delivers tailored solutions to individual clients.

We were responsible for the architecture, Optimizely (formerly Episerver) implementation, and data integration.

Immeo has been a valuable sparring partner in shaping our solution strategy. Their expertise and deep understanding of our business have been instrumental in advising us effectively.

Birgitte Krabbe Olesen

Product Manager, Bisnode

The result

Bisnode chose Optimizely for its ability to support a service-oriented architecture while providing editor-friendly tools. Optimizely manages data presentation in a responsive design, ensuring controlled user access and module permissions.

Since its launch in 2016, Bisnode Profiler has successfully replaced previous products, serving 250+ companies without noticeable customer loss—one of the key risks in the migration.

The next phase involves migrating an additional 600+ companies. Once fully rolled out, over 4,000 Danish businesses will be using Bisnode Profiler.

Behind the solution

Bisnode Profiler enables businesses to plan and execute targeted marketing activities based on advanced audience segmentation, from lead selection to ongoing profile updates.

A key focus was usability, ensuring the platform supports both frequent users with personalized tools and occasional users performing specialized tasks.

The solution is modular, integrating functionalities that were previously standalone products. Customers can use the platform as a complete solution or purchase individual modules based on their needs.

Bisnode Profiler operates on a subscription model, including a self-service administration module, where customers manage user rights and account settings. This has significantly reduced the workload on Bisnode’s customer support team, which previously had to manage permissions across multiple products and platforms.

The collaboration

The success of the Danish rollout has been so significant that other Bisnode markets are now planning to adopt the solution, generating major synergy effects across the group.

We supported Bisnode in implementing Bisnode Profiler as the first phase of a Nordic product platform based on Optimizely. The collaboration was highly integrated, with Immeo’s consultants working on-site with Bisnode’s business owners. This significantly improved workflow quality and accelerated knowledge sharing.