A&O Johansen reduces time-to-market for products with a new PIM system

New PIM system enables faster online product launches and ensures efficient workflows.

The challenge

A&O Johansen operates in both professional and consumer markets, requiring an integrated solution that supports both segments. Additionally, the company needed a flexible platform to quickly respond to market trends in assortment and campaign management.

About A&O Johansen

As a market-leading wholesaler, A&O Johansen has a visionary approach to omni-channel e-commerce. To maintain its competitive position, the company has focused on optimizing its Product Information Management (PIM) processes to reduce time-to-market for product launches.

The solution

We provided advisory, development, and implementation of a scalable and high-performance platform built on inriver PIM. The solution optimizes the entire workflow from supplier assortment creation to enriched product data for online sales.

A&O Johansen now has a future-proof solution that enables continuous internal process improvements and workflow automation.

The result

A&O Johansen now has a scalable and flexible platform with high performance and stability. The time required to launch a new product online has been reduced from several days to just a few hours.

Additionally, the solution has significantly improved efficiency in internal workflows for assortment management and product enrichment.

Behind the solution

We implemented a PIM solution managing 400,000 products across seven assortments, integrated in real-time with A&O Johansen’s omni-channel commerce platform.

All channels have access to a shared Content Delivery Network (CDN) via Cloudinary, ensuring optimized image delivery while maintaining a single source of record in inriver PIM.

The PIM system is fully integrated with Adobe InDesign, supporting A&O Johansen’s print catalog production.

This ensures consistent and precise use of product data and images across both online and offline channels.

We now have a more agile and faster setup than before, but there’s still room for optimization. In terms of PIM, we have successfully reached our goal of ‘from two days to two hours.’

Lars Gronemann

E-commerce Consultant, A&O Johansen

The collaboration

A&O Johansen selected Immeo as a strategic partner, ensuring a close and goal-driven collaboration throughout the project. The partnership was characterized by ongoing dialogue, shared objectives, and a deep understanding of A&O Johansen’s business and needs.

We contributed with both technical expertise and strategic insight, forming the foundation for a successful and future-proof solution.