Aller accelerates the expansion of its online magazines with a new partnership with Telmore Play. Fast and efficient integration with a digital microservice architecture.
With millions of readers shifting from print magazines to digital experiences, Aller Media A/S needed a higher digital conversion rate, faster go-to-market, and greater efficiency in its digital business.
Pling is an online magazine app developed by Aller Media, offering unlimited access to over 250 Danish and international magazines.
Aller modernized its entire platform and architecture to better adapt to the digital market. We helped establish a cloud-based architecture built on microservice principles, enabling faster development and deployment of business services across the company.
One of the key advantages of microservices is that they can be developed, deployed, and reused independently, making them highly adaptable to changing business needs.
Aller is now reaping the benefits of this modernized architecture. By creating a simple business service, Aller was able to seamlessly integrate Telmore with Pling—without requiring complex back-end system integrations.
This rapid time-to-market has significantly increased Pling’s reach, allowing Aller to meet users where they are and provide an improved service.
Aller Media A/S developed a new cloud strategy to migrate applications and modernize its platform by implementing self-contained business capabilities as microservices in Microsoft Azure. The goal was to accelerate the launch of new products while maintaining a flexible, scalable IT infrastructure.
By deploying microservices individually, Aller can test and adapt to new technologies without disrupting the entire system - ensuring greater agility and reduced risks.
The architecture follows the "build once – use everywhere" principle, allowing content to be shared effortlessly across services. This streamlines operations and reduces the risks associated with system changes, enabling Aller to quickly introduce and test new ideas and products.
At Immeo, we believe that collaboration is key to delivering value in digital transformations. Since 2017, we have worked closely with Aller to build a solid digital foundation, allowing them to launch new digital services faster and more efficiently.
Immeo continues to support us, which is crucial for the future development of Pling.
